Cicis Selects Market Force Information to Provide A Leading Customer Experience
LOUISVILLE, Colorado, October 18, 2017 – Market Force Information® (Market Force), a leader in customer experience management , has been hired by leading pizza buffet chain Cicis to ensure an exceptional customer experience for every guest, every day, at all of their restaurants across the country.
Cicis will employ Market Force’s suite of customer experience solutions, including customer satisfaction surveys, contact center services, store appraisal reporting technology, and social media monitoring capabilities, to gather customer feedback and measure the execution of brand standards. Cicis will have a centralized and complete view of this data, which will allow it to ensure that each store meets the expectations of its customers.
Cicis, with approximately 430 franchises and corporate restaurants in 32 states, has successfully deployed a revitalization strategy since 2013, resulting in refined brand positioning and improved food quality, menu variety, and guest experience. With plans to expand even further in the next five years, Cicis was looking for a better way to monitor and maintain the high brand standards it has instituted at all of its locations.
“We understand the importance of providing an exceptional customer experience for every guest at every restaurant, and we have engaged the industry leader, Market Force, to ensure that we are capturing, integrating and viewing all customer feedback from a variety of sources. , ”Says Chief Executive Officer (CEO) Darin Harris. “By partnering with Market Force, we will now be able to analyze our execution metrics in a way that empowers our operators to take action on the key factors that affect customer perception, loyalty and, most fundamentally, the financial results of each of their stores. ”
Using Market Force measurement and reporting solutions, Cicis can measure its brand standards and estimate customer satisfaction, allowing the chain to know what matters most to customers, identify operational gaps and understand the return on financial investment. of specific improvements.
“We are delighted to partner with Cicis to help the brand innovate its approach to customer experience management and integrate its restaurant performance measures to ensure they can continue to delight every guest on every visit,” said Brad Christian director of Market Force Information. “With approximately 430 restaurants nationwide, it can be challenging to ensure a comprehensive view of customer feedback and operational compliance measures for each restaurant. Cicis’ new customer experience management strategy enables it to simplify the review of multiple data streams and turn ideas into profitable actions. ”
The focus areas for Cicis include key drivers such as the appearance of the store, the atmosphere, the friendliness of the staff, the quality of the food and the availability of food. In addition to experiential measurement, Cicis will allow its operations team members to use the Eyes: On mobile app ™ from Market Force to train franchisees and business consultants to conduct on-site audits that will assess the operational performance of their restaurants in brand standards.
About Market Force Information
Market Force Information® is a customer experience management (CX) company that provides location-level mediation solutions that help companies protect their brand reputation, delight customers, and earn more money. Solutions include customer experience surveys, employee engagement surveys, mystery shopping, contact center services, and social media monitoring, all of which are integrated into a technology and analytics platform, KnowledgeForce®. Founded in 2005, Market Force has a growing global presence, with offices in the United States, Canada, the United Kingdom, France and Spain. It serves more than 200 clients operating multi-location businesses, including restaurants, large retailers, supermarkets and pharmacies, convenience stores, banking and financial institutions, and entertainment brands. The company has been recognized in 2017 as one of the Top 50 Market Research Organizations in the AMA Gold Report and by Forrester as a Breakout Vendor. For more information on Market Force, visit www.marketforce.com .
About Cicis
Founded in 1983 based in Irving, Texas, Cicis invented the concept of the Unlimited Pizza Buffet, offering guests a variety of pizzas, including stuffed crush, deep-dish and flatbreads. ), along with pastas, salads and desserts to eat in the restaurant, to take away or for food service. With nearly 430 restaurants in 32 states, Cicis has been ranked by Technomic as Number 1 in “Most Desirable Pizza Chains,” and Entrepreneur recognized Cicis on the Franchise 500 list in 2015. For more information on Cicis, visit cicis.com or Facebook.com/cicis . For franchise information contact Miguel Iglesias at [email protected] or 972 -745-3613 or visit franchise.cicis.com .
